Since 2021, we have partnered with BARNES in London and France, creating social-first content that showcases its property portfolio and the business behind it. Alongside content production, we have supported marketing campaigns designed to strengthen the brand’s digital presence.

Working across both markets means considering how each property and location should be presented while maintaining a recognisable BARNES identity. Our approach gives individual homes their own story, drawing attention to the features, setting and details that make them distinctive within the wider portfolio.

The content is created with social media in mind from the outset. How a property first captures attention, how its story unfolds and how it represents the agency all inform the creative approach. This gives the work a clear purpose beyond documenting a home: it needs to engage an audience while reflecting the standard of the BARNES brand.

Our work also extends beyond the properties themselves, helping showcase the business and providing content to support wider marketing campaigns. Together, these activities bring the portfolio and brand into a more connected digital presence.

The partnership reflects our approach to working with international property businesses: understand the brand, respond to the local market and create content that serves both.